by MICHELE SPENCER
Hollywood’s music studios have been the birthplace of so many hit records that it’s impossible to count them all. This summer, a new hit is on the way. At A Studio in Hollywood last Thursday, where many hits have been recorded, the birth of an historic partnership between Fiat Chrysler and Apple Music was announced, together with a preview of a set of commercials showing just how integrated Apple Car Play and Apple Music can be with our driving experience.
In three commercials which debut July 2, Jeep will kick off its “Summer of Jeep” campaign for the Cherokee, Compass, and Grand Cherokee models. Fans of the band One Republic are going to love these, as the brand new song “Connection” is the soundtrack for the commercials and the basis for the story lines. One Republic lead singer Ryan Tether wrote the song after he was approached by FCA about a collaboration but there was no specific ad campaign in the works yet. A longtime Jeep fan and former Fiat owner, he was able to capture the essence of the sense of freedom, authenticity, and adventure that comes with Jeep ownership in “Connection.”
Fiat Chrysler is the parent company of not only the namesake brands, but also Jeep, Dodge, Ram, and Alfa Romeo. Olivier Francais, the FCA Chief Marketing Officer, unveiled the campaign and the commercial preview at A Studio, proudly announcing that “the full Apple experience” would come to all brands sold, as part of an “organic” partnership between the music and vehicle powerhouses. With six months of free access to the Apple Music catalog of over 45 million songs, plus access to curated playlists, Francais was not joking when he said that “Apple in a car can offer you the world!”
After the kickoff with the Jeep “Connection” commercials featuring One Republic, FCA will launch more that are musically customized to each brand’s essence. Each brand in the FCA lineup has its own music score in the commercials. Look for Alice Cooper is in two very humorous Dodge commercials, The Brothers Osborne in Ram commercials, Leon Bridges in Fiat commercials, and Nicky Blitz in Chrysler commercials.
Apple CarPlay allows voice command music access. Want to rock out in your Jeep, or get your grunge on in your Dodge? Just say what you want to hear, and the playlist or song will begin. Dozens of playlists are available, with titles like “Dance Party” and “Get Revved Up.”
No other car manufacturer is offering free access to Apple Music and brand-curated playlists with the purchase or lease of a new vehicle as an Apple CarPlay feature. It’s a unique partnership between FCA and Apple Music that should lure many buyers to the brand who love Apple CarPlay. Music is what entertains so many of us while we’re driving. The FCA – Apple Music partnership will enhance the driving experience, no matter what make or model you choose from FCA.
For additional information on the Fiat Chrysler lineup of vehicles, visit https://www.fcagroup.com/